About
Purina has established itself as the undisputed leader in the pet food industry, excelling in both the dog and cat segments. Renowned for its commitment to providing nutritionally balanced and high-quality pet food, Purina has earned the trust of pet owners worldwide. With a comprehensive range of products catering to the specific dietary needs of dogs and cats, Purina continues to set industry standards, leveraging innovation and expertise to ensure the well-being and satisfaction of furry companions.
What I Did
In my proposal to the VP of Sales, Sean Fitzgerald, I pitched the idea of a captivating December end-cap display that serves as a heartfelt reminder for customers not to forget about their pets during the holiday season. The concept revolves around creating a warm and nostalgic atmosphere, evoking emotions of joy and care for our furry companions.
To maximize the impact of the display, I suggested featuring leading pet products that are not only popular but also have a strong seasonal appeal. This careful curation of items would almost guarantee a sell-out, enhancing both customer satisfaction and store revenue. The campaign aims to foster a cohesive and inviting shopping experience, encouraging customers to consider their pets in the holiday festivities. This strategic and emotionally resonant approach ensures that the end-cap display becomes a memorable focal point, leaving a positive and lasting impression on shoppers.
